RT Journal Article SR Electronic T1 Free the Pill JF History of Pharmacy and Pharmaceuticals FD University of Wisconsin Press SP 290 OP 319 DO 10.3368/hopp.65.2.290 VO 65 IS 2 A1 Prescott, Heather Munro A1 Junod, Suzanne YR 2024 UL http://hopp.uwpress.org/content/65/2/290.abstract AB In 2022, HRA Pharma announced that it had submitted a long‐awaited application with the Food and Drug Administration (FDA) to switch Opill to over‐the‐counter (OTC) status. This was the first time that a drug company had filed such an application. Efforts to “free the pill” from the prescription began almost thirty years earlier. In 1993, the FDA proposed holding an open public meeting to discuss making the pill available over‐the‐counter. But pharmaceutical companies were reluctant to take on the challenge to make an oral contraceptive available OTC. The challenge was assumed by the Oral Contraceptives Over‐the‐Counter Working Group, founded in 2004, now called the Free the Pill coalition. Their goal was to make an OTC oral contraceptive that was affordable and accessible. This article explores their nineteen‐year‐long effort that has grown into a movement. The recent overturning of Roe v. Wade has added a sense of increasing urgency to their effort to bring an OTC oral contraceptive to market.