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Research ArticleArticles

“Own Name,” “No Name,” and “The Plague of Fancy Names”

Trademarks in the British Pharmaceutical Market, c. 1875–1920

Laura Robson-Mainwaring
History of Pharmacy and Pharmaceuticals, December 2021, 63 (1) 3-39; DOI: https://doi.org/10.3368/hopp.63.1.3
Laura Robson-Mainwaring
Collections Expertise and Engagement Department at The National Archives of the United Kingdom; Laura.
Roles: Modern Health Records Specialist
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  • For correspondence: Robson{at}nationalarchives.gov.uk
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In this issue

History of Pharmacy and Pharmaceuticals: 63 (1)
History of Pharmacy and Pharmaceuticals
Vol. 63, Issue 1
8 Dec 2021
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“Own Name,” “No Name,” and “The Plague of Fancy Names”
Laura Robson-Mainwaring
History of Pharmacy and Pharmaceuticals Dec 2021, 63 (1) 3-39; DOI: 10.3368/hopp.63.1.3

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“Own Name,” “No Name,” and “The Plague of Fancy Names”
Laura Robson-Mainwaring
History of Pharmacy and Pharmaceuticals Dec 2021, 63 (1) 3-39; DOI: 10.3368/hopp.63.1.3
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  • Article
    • Abstract
    • Changes in Product Branding and the Depersonalization of the Marketplace
    • The Anglo-American Market and an Expanding World Trade
    • Burroughs Wellcome & Co.’s Trademarks in a Global Marketplace
    • “You can push your own”: Own Name Specialties and the Local Market
    • Conclusion
    • Acknowledgments
    • Footnotes
  • Figures & Data
  • Info & Metrics
  • References
  • PDF

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Keywords

  • branding
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  • trademarks
  • medical marketplace
  • pharmacy
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